Rough Cut Feedback

Below are screenshots taken from my rough cut feedback, these pieces of feedback will help me improve my video until it is finalized. These pieces of feedback were given by students at college who were near a computer and had the ability to fill in my survey. The age range for these pieces of feedback ranged from 11 to 19 years old. 

After gathering this feedback I have realized the good and bad points of my current video. Some of the things I plan to improve are the use of cuts and jumps in my video but also to add some more footage and change the effects on my existing footage.

Rough Cut

Location Shots

Woods Location Shots

Studio Location Shots

Poi Shoot Location Shots

Filming Bloopers / Shooting Evidence

Below are photos and gif's I've created to give proof of shooting.

All poi was performed on my own driveway, this can be seen in the background of the photos because their is two working vans in the background. These are both owned by my family. Due to the fact I live on a Cul-de-sac and I live at the far end, there was no car or human interference. The image below taken in the street was done to represent the space needed to actually film the poi, the filming of the pio being on fire was done on my own property.

Magazine Advert

Creation Process

1) To start with I took the same image I used on my digipak and put it into a magazine sized format on Photoshop. I also took the save filters I used on my digipak and copied it across to my magazine advert. I then positioned this somewhat central, and added a black banner across the top and bottom of the image for font. I added this black banner to the top and bottom of my image so that the font would be more legible against the image. Although the font is not contained completely within the banner, the bottom of the font does overlap somewhat. The reason why I did this was because I was aiming for an effect also given on the 'Jessie J' magazine advert. This overlapping of  font initially breaks the boundaries on the advert I created, this is something which links to the genre of music I chose to do a music video on; Heavy Metal is often recognized to break normal conventions and do things differently to other music videos and genres.

As you can see from the screenshot below I have experimented with the layout of my image, and the way in which the font is placed. On the screenshot below the black banners are not contained and the font is just placed over the image. As you can see it makes the font a lot less legible and depending on the size the advert is printed in, if small it'd be almost impossible to understand what is actually written. Due to the fact this didn't work as I would have liked, I added the black banners again.

2) I then added the same typeface that the prodigy use onto my magazine advert, and placed it at the top. This typeface is their iconic logo. I then added the logo in which the prodigy always uses for their new song " The day is my enemy " I placed this along the bottom banner of my magazine advert.

3) Once the main text was done, I then added the website address the the bands ant logo. I primarily stuck with a simplistic design, with right aligned text, I did this for the main reason so I did not cover up my models face on the advert.

Refinements & Feedback
As for refinements and feedback I decided to create two almost identical magazine designs, but change the Prodigy's Official Ant logo at the bottom. The colour was changed from red to white, and from this I make a tally chart, and questioned people on what they thought was better. Going on what my audience feedback gathered I decided to go with the popular opinion of the " Red Ant Design ".

Below is the tally chart I took to gather my information.

Final Design

Magazine Advert Research

Examples

Analysis

As you can see from the image below the magazine avert I will be analysing will be a piece of promotional material from Chase and Status.The first thing I am going to analyse is the colours used throughout the advert. Firstly you can see the use of monochromatic imagery fits well with the vibrate use of yellow hues. These hues are highly saturated and by doing this it draws the audiences attention towards the most important information. As you can see from the advert below the most important piece of information on the advert is the bands name, the tour, and where the tour is heading, and the bands website address. As for the other colours, the remaining font colours are of a white hue. This is to contrast against the yellow text, and draw more attention towards the yellow parts. For example if it were yellow and red text, the audience would subconsciously find it more difficult to pin-point the important information.

As for font and layout, we can see that the hierarchy of text starts in with a center alignment, and at the top of the advert. This automatically brings the readers attention to the most important piece of information, which is " Chase and Status Live ". The typeface which has been used is an ordinary sans serif font, but this is done to keep consistency throughout products the band released, this is obvious due to the fact that the rest of the bands merchandise keeps the same font and colours

The second magazine advert I am going to analyse is a Jessie J magazine advert for her album. The first thing I am going to analyse is the colours used throughout the advert. Firstly you can see how the avert uses images and text to make an effective layout. The image used is of course of the artist, and this initially helps sell the product to the audience. The use of limited colour throughout the image helps contrast against the gold / yellow typeface hue. In the black banner section at the bottom of the advert you can also see the yellow colour being used again. This helps keeps consistency throughout the product, linking the text and the image nicely. The colour, like the Chase and Status magazine advert above draws the audiences attention towards the most important information. As you can see from the advert below the most important piece of information on the advert is the artists name, the song information and the website address. This is similar to the tour magazine advert Chase and Status published. As for the other colours, the remaining font colours are of a white hue.This is to contrast against the yellow text, and draw more attention towards the yellow parts. This is also similar to the Chase and Status version.  

As for font and layout, we can see that the hierarchy of text starts in with a center alignment, but unlike the Chase and Status advert the font starts at the bottom of the piece of work instead right at the top. This is done so that the artists face in the image is not covered up. The typeface which has been used is an ordinary sans serif font, but this is done to keep consistency throughout products the artists releases.

Digipak Feedback

This is the feedback I got on my Digipak.
To generalize, it seemed as though my digipak worked well, the feedback I got on the font choices, colour schemes and the consistency of my product to my final product ideas work well together when quickly analysed by audience members.