Music Video Analysis 3

Limp Bizkit - Rollin'

Rollin' by Limp Bizkit was published on October 10th, 2000 on their album Chocolate Starfish and the Hot Dog Flavoured Water. Directed and produced by Fred Durst, and DJ Lethal the song is featured in the Nu metal or rap metal genre.

The target audience for this song at the time would have been rockers and punks, though at present the music video on YouTube has reached over 40,407,129 views. One of the first thing we can see is the relationship between the lyrics and the footage. Throughout the entire video we see choreographed dancing between the band members and back up dancers, we also see footage containing the band members in a car, this links to the lyrics saying " Keep rollin', rollin', rollin' ".

Another thing we see is the link between the way beats have been used and liked to the footage used. One way this has been done is through the footage showing the band members playing with instruments. When we see the band playing, what they're playing matches with the footage we see, for example the beats of the drums, singing, guitars etc. One other way this has been show is the choreographed dancing Fred Durst ( the singer ) does and the back up dancers. The ways in which their feet hit the floor at the same time, we can see the footage and the music match beats simultaneously.  

The genre of which the music is also relates to the style in which the music video was made, for example you see footage of the band playing which relates to the genre conventions of  a metal music video, even though it is nu metal or rap metal.

Something else which is evident is the presentation is close up shots of the singer and some of the band members. This is done to make a star figure is made to be the singer, because this is done it brings more attention to the singer than it does to the the remaining band members, although it is normally classed that the singer is the 'front man' of the band.

The last thing which is used is the music video is voyeurism. This is specifically done by the use of women being back up dancers in the video, but also shown though their outfits.