Music Video Analysis 1

Muse - Dead Inside

Dead Inside but muse was published on the 28 of April 2015. Directed by Robert Hales and choreographed by Tessandra Chaves, the recognizable song lends itself to the alternative rock, or hard rock genre.

Their target audience, aimed to be specifically rock lovers and fans of the band, have gained the music video over 6,400,000 views. The first thing we can see if the relationship between lyrics and visuals throughout the start of the video. Just like the title suggests and the lyrics " dead inside " relate to the elongated face shot at the start of the video. The actor used in this particular scene is wearing entirely black contact lenses which give the " dead " impression.

Another thing we can see throughout the entire video is the relationship the director has used between beats. By using the dancers to use their bodies to demonstrate and emphasize the drum beat in the song, their movements stop, start, or dramatically change on almost every drum beat. These actions do change when guitars join the song, or the singing changes. Another example of this is the varied editing changes hitting when the drum beat is played. Whilst watching the video almost all of the camera changes and dramatic dance movement happen on the beat, something which amplifies the song without audience realization.

Although the genre of music can change how a music video is recorded and clips presented, the conventions of a rock video aid in the stage performance of a the band. Generally expected  that the band members would normally be the main focus of the video this typical convention is broken when throughout the video the dancers are shown more than the actual band. Although the band is shown, with the presentation of the drums being played, and singing the band isn't the main focus of the video. In this videos case the genre is shown by location, due to the fact that Muse are a rock band the video has shown them playing on a orchestrated stage.

Something else which has been done specifically by the director is the creation of a star image to promote the band. Multiple close-up shots are shown throughout the video of the lead singer but also of the other band members. Although this is not prominent within the video and although the other band members aren't shown as much as the lead singer, all of this has been done by the director to advertise the band, and promote them every time the video is watched.

The general performance and mise en scene techniques throughout the video is that the band, and dancers have been well choreographed. Without this the video would look extremely messy and unprofessional, not something a popular and well known artist would want them producing and publishing a music video.