Secondary Audience Research

I firstly went on the bands website, which can be found HERE.

Browsing over the home page to start with it became apparent that the main focus of the band is that their audience has the ability to watch multiple music videos instantly. This is obvious due to the amount of music video links they have on their front page. Another thing which the band has on their home page is a variety of links to tour dates and images. This being so that the audience members can efficiently navigate their way to Ticket Master for example, to purchase tickets to their shows, and to entice new fans by showing bustling crowds in their photos. Something which which helps their growing fan base is the use of active social media links at the top of their website, this allowing new and old fans a way to jump to their Facebook page / Twitter / Instagram and even Google +. Effectively, the navigation bar which previews the media links and page links is fixed at the top of the web page, giving the audience the ability to access it no matter what they're looking at on their site.  

Below are several detailed gig reviews which I acquired from the Ticket Master website. With lots of high rating on the band it, not only does this help present that band as being good and well worth the money to watch live but also that there is a good amount of audience reviews. Mainly giving them a 5/5 star rating for live performances.

The reviews can be found HERE.

After looking at recent gig reviews I decided to look on different online stores for related bands and products also brought by customers who brought The Prodigy's album.Some of these online stores consisted of Amazon, Itunes, Spotify, and HMV's digital shop.

The final thing I looked for was reviews from these online stores. I took reviews from Amazon and then the listener count from spotify to get an idea of the types of comments and compliments customers said, but also what songs seemed to be their fans favourites. As you can see on spotify the Number 1 favourite song is 'Smack My Bitch Up'. Although this song from a old album, their newest song ' The Day Is My Enemy ' is in their top 5 favourites, currently standing at 3,633,706 streams.