Music Video Analysis 5

The Prodigy - Omen

Omen by The Prodigy was published on the 16 of February in 2009, it was the first single from the album Invaders Must Die. This recognizable song lends itself to the alternative rock, and the electronic rock genre.

Currently hitting 19,673,210 Youtube views and counting, the song and music video has become very popular with it's targeted audience. Once again there is little to no visual, illustrated or amplified relationship between the video and the song lyrics. The video mainly contains footage of the band playing live and not much more.

Something else which is also rather limited within this music video is the use of footage linking to the beat.Unlike most other popular videos their isn't choreographed dancing or a specific narrative. This is a linking theme throughout most of The Prodigy's work; little narrative and fast cut clips. Although there isn't dancing linked with the tempo of the music video one thing which is present is the use of edits and effects overlaying each piece of footage. A few of these effects being a flickering, or fish eye lens effect. These effects efficiently amplify the song without the audience actually realizing.

Although the genre of music can change how a music video is recorded and clips presented, the conventions of a rock video aid in the stage performance of a the band. Like most metal videos the band members would normally be the main focus, and this is consistent throughout this video

Something else which has been done specifically by the director is the creation of a star image to promote the band. The music video mainly consists of close-up shots of the lead singer but also of the other band members.